Brand South Australia

Brand South Australia’s role is to protect and strengthen the reputation of South Australia’s brand, ensuring it is nurtured as a key asset of the South Australian community.

Brand SA do this by:

• Maintaining and promoting the State Brand, driving its use across South Australian businesses and millions of products exported around the globe.
• Strengthening the state’s reputation and maximising the profile of South Australian goods, services, experiences and produce, locally, nationally and internationally.
• Working closely with industry and government departments to enrich and amplify the attraction of South Australia as a place to live, work, study, visit, invest and trade.

Brand SA is a dedicated agency, based in the Department of State Development and is supported by an advisory board of South Australians from a range of sectors.